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Irresistible

Addictions are a dime a dozen in our modern societies. And increasingly we’ve become addicted and obsessed with content spawned from our technology — something we’re fairly confident that virtual reality won’t help. Adam Alter, a professor of psychology and marketing at NYU, penned Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked to take a deeper look into these addictions and the digital products that drive them. Subjects covered include video games like World of Warcraft, sites like Facebook and Netflix, and physical products with a window to the digital world (i.e. computers and smartphones in general), all products often willingly made increasingly addictive over time through refinement. He also offers tips on mitigating the harmful effects of these potential addictions while setting boundaries to avoid completely depriving ourselves and our children of these hard-to-avoid and often crucial technologies from the get-go.  [ learn more ]